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- > Create a nurture program follow-up for the April webinar, based on the copy attached
- > What is the customer journey of dwight.schrute@dundermifflin.com?
- > What's our email performance this quarter? Which sends are underperforming?
- > How many MQLs did we generate this month vs last month? Break it down by source.
✓ Created nurture program April Webinar Follow-Up with 3 emails.
"Hi {{lead.FirstName}}, you joined our webinar last week but we didn't get to connect after. I've got 15 minutes Thursday if you want to pick up where the demo left off."
"{{lead.FirstName}}, here are the top questions from the webinar Q&A — plus the answers we didn't have time to cover live."
"{{lead.FirstName}}, the offer we mentioned at the end of the webinar expires Friday. Book a quick call before then and we'll extend it."
All 3 emails are in draft. Want me to send samples to michael.scott@dundermifflin.com?
Dwight Schrute — Dunder Mifflin · Regional Manager
Customer journey:
Current status: MQL ·
Score: 72 ·
Program: Demo Nurture
Last activity: 5 days ago
Q1 2026 Email Performance — 6 sends, 12,840 total sent
2 underperformers flagged. The re-engagement blast went to 4,200 cold leads — might be worth segmenting that list before the next send.
MQLs: March vs April 2026
| Source | Detail | Mar | Apr | Change |
|---|---|---|---|---|
| Organic Search | Google · "marketo consulting" | 18 | 14 | -22% |
| Paid Ads | Google Ads · "marketo automation" | 12 | 22 | +83% |
| Events | April Webinar · MOPs Summit | 8 | 11 | +38% |
| Referral | Partner · Dunder Mifflin | 6 | 5 | -17% |
| Total | 44 | 52 | +18% |
Paid is driving the growth — the new Google Ads campaign targeting "marketo automation" is pulling its weight. Organic drop worth investigating.
Built for practitioners.
No training. No enterprise contracts. Just the workflows you already do — through the AI tools you already use.
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15-click workflows and a UI from 2012. Describe what you need in plain English — audits, reports, emails, list management — and it just happens.
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Built on the open MCP standard. Plug into Claude, Cursor, Windsurf, or any MCP-compatible AI tool. 5-minute setup, nothing else to install.
100+ Marketo Operations
Leads, campaigns, emails, landing pages, programs, analytics, bulk exports — the workflows you actually use every day, not a toy demo of 3 API calls.
Works with your tools.
Built on the open MCP standard. Plug into any compatible AI tool — 5-minute setup, nothing else to install.
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When you’re readyBuilt by LeadFox — 15 years of Marketo consulting and operations.
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